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logoTrade & Deal
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Sell Digital Assest
Our Story

The marketplace built
for serious deal-makers

Trade & Deal was founded with one belief: buying and selling a digital business should be as straightforward as any other financial transaction — transparent, verified, and secure from first conversation to final close.

Our Mission
$2.4B+
Total Deal Volume
14K+
Verified Listings
8,200+
Closed Transactions
62+
Countries Represented
4.9★
Avg Seller Rating
Mission & Values

Why we built Trade & Deal

The digital M&A market was broken — full of brokers with hidden fees, unverified numbers, and no protection for either side. We built the infrastructure to fix it.

Radical Transparency
Every listing on Trade & Deal independently verified — revenue, traffic, identity. No guesswork, no inflated numbers.
01
Buyer & Seller Safety
Our escrow service and structured NDA process protect both parties at every step — from first inquiry to final asset transfer.
02
Speed Without Compromise
Deals that once took 6 months close in 6 weeks on Trade & Deal. Streamlined workflows, smart templates, faster decisions.
03
Borderless by Design
Founders in Bangalore can sell to buyers in Berlin. Our platform supports cross-border transactions in 62+ countries.
04
Founded
2019

"We wanted every founder who had built something real to have a world-className exit — not just the ones who could afford a boutique broker."

— Marcus Webb, Co-Founder & CEO
Our Journey

Built milestone by milestone

2019
Trade & Deal Founded
Team launch Trade & Deal with a beta list of 200 founders looking to exit their online businesses. First 3 deals close within 60 days.
2020
$4.2M Seed Round & Escrow Launch
Seed funding led by Emergence Capital. Launched in-house escrow service, eliminating the need for third-party transaction brokers.
2021
10,000 Listings & International Expansion
Crossed 10,000 active listings. Opened operations in UK and Australia. Launched AI-powered buyer–seller matching algorithm.
2023
$38M Series B & Valuation Tool
Series B led by Sequoia Capital. Launched the Trade & Deal Valuation Engine — the first free, data-driven tool for digital business valuation.
2026
$2.4B+ in Total Deal Volume
Over 8,200 transactions closed across 62 countries. Named #1 digital business marketplace by Forbes and Product Hunt.
$2.4B+
Deal Volume Closed
14K+
Verified Listings
8,200+
Deals Closed
62+
Countries
48h
Avg Listing Review
$0
Listing Fee
How We Operate

The principles that guide us

These aren't values on a wall — they're the decisions we make every day when building the platform and serving our users.

01
Verified, or it doesn't ship
We will delay a feature, a listing, or a deal before we let something unverified reach our platform. Trust is the product — everything else is just the wrapper.
02
The seller and the buyer are both our customer
We never sacrifice one side's experience for the other. A bad deal for a buyer is a bad deal for Trade & Deal. A seller who feels exploited never comes back.
03
Clarity over cleverness
In deal documentation, in our UX, and in how we talk about pricing — we choose clear language that a first-time buyer can understand over jargon that makes us sound sophisticated.
04
Move fast in tools, slowly in trust
We ship product fast. We iterate fast. But we are deliberately slow to extend trust — every verification step exists because a real user got burned without it.
As Seen In
Backed By

Investors who believe in the mission

$46.2M raised from investors who have backed Airbnb, Stripe, and Figma. We're building for the long term.

Series B Lead · 2023
$38M
Led by Roelof Botha. Sequoia has backed more marketplace unicorns than any other firm in Silicon Valley.
Seed Lead · 2020
$4.2M
Early believers in Zoom, Salesforce, and Veeva. Saw the digital M&A opportunity before anyone else.
Pre-Seed · 2019
$4M
Former founders of Flippa, FE International, and Empire Flippers — operators who know this space firsthand.
Total Raised
$46.2M
Across 3 rounds. Profitable since Q3 2024. No plans for dilutive rounds.
SOC 2 Type II
Security certified
GDPR Compliant
EU data privacy ready
Licensed Escrow
Regulated in 12 states
#1 on Product Hunt
2022 & 2023

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